Inside the Kansas City Shock; Q&A with Haley Rose

Haley Rose, Director of Marketing and Public Relations, is the subject of our fifth installment of the "Inside the Kansas City Shock" series.

For our fifth installment of  the “Inside the Kansas City Shock” series,  we talked with Haley Rose, Director of Marketing and Public Relations  for the Kansas City Shock. Haley is a lifelong soccer fan and recently graduated from Kansas State with a journalism degree.  Her passion for soccer and the Shock is amazing! She is definitely one-of-a-kind. Haley had some  great quotes and you can check them out below.

Q. How did you get involved with the Shock?

Haley Rose. I got involved with the Shock when I was looking for a women’s pro team in Kansas City and the Shock was the only thing that popped up, so I went to the site and emailed Shawn. Back when I contacted him I was a few months away from graduating with my degree in Journalism, so I offered my media skills and he brought me on board as the Director of Media.

Q. Did you ever think you would be apart of an organization like this?

HR. I had no idea I would be working with an organization like this. If you asked me a year ago where I’d be now, I probably would have said at a hard-hitting news organization, working towards a spot at the foreign correspondent position. I had every intention of being a cutthroat career woman who would be the youngest war photographer to make the front page of the New York Times. Life had other plans for me though, because instead of ducking bullets in the Middle East I’m eating Freebird’s burritos and sending more emails than the entirety of Western Kansas.

Q. What have you learned the most from the Shock?

HR. Out of everything I have learned from the Shock, the biggest thing is that women’s soccer is a political minefield. No, I’m just kidding, even though it is a political minefield that’s not the Shock’s greatest lesson for me. I’d say that believing the little guy can have more influence than the bully on campus is a pretty big one. Sometimes there’s a bit of hopelessness when you’re so much smaller than everyone else, but we’ve got our slingshots locked and loaded and plenty of people standing with us, ready to take on all the Goliaths out there.

Q. What has been your favorite part?

HR. My favorite part of this experience has by far been seeing the waves we can make. Seeing the excitement and the involvement from so many people come together because of an idea that started on Twitter. It’s insane, really.

Q. How do you balance a job with the Shock?

HR. Balancing a job with the Shock has been a bit stressful at times. I’m a project manager working in an office from 8 a.m. to 5 or 6 p.m. every day, and that takes up all available business hours for me to send emails, talk to other organizations, handle situations that arise during the day. It’s a balancing act and I have to be careful not to let anything slip between the cracks. The nice thing is that once I’m home from work, work stays at the office, so my evenings are all Shock business. I’ll edit photos or video or write press releases and organize interns in the evening. That also means that I’m pretty much working from 8 a.m. to 11 p.m. every day, which gets a bit exhausting, but the nature of having a passion is that it wears you out sometimes.

Q. Where do you expect the Shock to be in ten years?

In ten years, oh boy. I’d like to see a fully self-sustaining, profitable business with a solid following and community support. We already have considerable community support, but I’d like to see it get on Sporting’s level. This city loves Sporting, and I’d love to see it love the Shock too. I’d also like to see women’s soccer have full self-sustaining leagues and teams across the country. I want it to be a profitable sport and for people to love watching it. I think getting that done in ten years is doable. We’ve already got a great start.

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